destination & tourism campaigns
Make them feel it before they arrive
Destination content that captures hearts and converts browsers into bookings. Cinematic campaign production for tourism boards, boutique hotels, and experience brands competing in a global market.
for whom
Your current visuals don't do justice to the actual experience, and you know it.
You're competing against world class destinations and generic content won't cut it.
You need a campaign that captures emotion, not just scenery.
You've outgrown stock footage and local videographers. You need a creative director, not just an operator.
"Great destination content doesn't show people where to go. It makes them feel like they're already missing something, and the only way to fix that is to book."
what you receive
Campaign concept & direction
We start with a strategic & creative direction session to develop the creative concept, visual language, and narrative strategy. Your campaign has a clear emotional through-line, not just beautiful shots.
Cinematic hero film
A 1–3 minute destination film built for your website, press, and international distribution. Shot with the visual language of a documentary - intimate, dynamic, layered.
Social-ready edits & cut-downs
Platform-optimized cuts (60s / 30s / 15s) for paid campaigns, launch pages, social channels and seasonal promotions. Built to perform, not just to look beautiful.
Campaign photography
50–100 premium edited images across landscape, lifestyle, accommodation, and experience. Built for every touchpoint from OTA listings to editorial features.
portfolio
Achterhoek Tourism - 'My Home'
Achterhoek Tourism
photography
success stories
"The campaign videos are unlike anything we have produced before. You've surpassed all our expectations, we're touched every time we've watch them."
Herlinda ter Maat - Marketing Director, Achterhoek Tourism
"Working with Lars has been a huge satisfaction for us. We have received very high reach numbers and positive interactions from the videos produced, resulting directly in sales and new customers."
Kristian Skjød - CEO, Slettestrand Holiday Center
how it works
Creative brief & strategy
We align on campaign objectives, target audience, key messages, and visual direction. You get a creative brief document before we ever travel.
Location recce & shoot planning
Detailed planning of shoot days, golden hour windows, talent casting (if needed), and logistics. Every hour of shoot time is accounted for.
On-location production
Typically 2–5 shoot days on location, anywhere in the world. The work is efficient, thorough, and creatively alive at every moment.
Post & campaign delivery
Full edit, colour grade, sound design, and asset delivery. Feedback rounds to ensure the end result is 100% aligned. All assets delivered via Dropbox, usually 4–6 weeks post-shoot. Optimized for every platform and ready to post