destination & tourism campaigns

Make them feel it
before they arrive

Make them feel it
before they arrive

Make them feel it
before they arrive

Let's tell meaningful stories of the people that define your destination and make your audience book their next trip in a heartbeat. Cinematic campaign production for tourism boards, hotels and experience brands competing in a global market.

Let's tell meaningful stories of the people that define your destination and make your audience book their next trip in a heartbeat. Cinematic campaign production for tourism boards, hotels and experience brands competing in a global market.

for whom

Your destination is extraordinary.
But does your content match?

Your destination is extraordinary. But does your content match?

  • Your current visuals don't do justice to the actual experience, and you know it.

  • You're competing against world class destinations and are looking for an edge.

  • You need a campaign that captures emotion, not just scenery.

  • You're sitting on beautiful, personal stories but haven't found creatives that can do them justice.

  • You've outgrown local videographers. You need creative direction, not just an operator.

"Great destination content doesn't show people where to go. It makes them feel like they're already missing something, and the only way to fix that is to book."

what you receive

A campaign built to move people

A campaign built
to move people

Campaign concept & direction

We start with a strategic & creative direction session to develop the creative concept, visual language, and narrative strategy. Your campaign has a clear emotional through-line, not just beautiful shots.

Cinematic hero film

The core of your campaign: a 1–3 minute destination film built for your website, press, and international distribution. Focused on meaningful stories of real people, and shot with the visual language of a documentary - intimate, dynamic, layered.

Social-ready edits & cut-downs

Platform-optimized cuts (60s / 30s / 15s) for paid campaigns, launch pages, social channels and seasonal promotions. Built to perform, not just to look beautiful.

Campaign photography

50–100 premium edited images across landscape, lifestyle, accommodation, and experience. Built for every touchpoint from OTA listings to editorial features.

how it works

From brief to breathtaking

From brief to breathtaking

  1. Creative brief & strategy

We align on campaign objectives, target audience, key messages, and visual direction. You get a creative brief document before we ever travel.

  1. Location recce & shoot planning

Detailed planning of shoot days, golden hour windows, talent casting (if needed), and logistics. Every hour of shoot time is accounted for.

  1. On-location production

Typically 2–5 shoot days on location, anywhere in the world. The work is efficient, thorough, and creatively alive at every moment.

  1. Post & campaign delivery

Full edit, color grade, sound design, and asset delivery. Feedback rounds to ensure the end result is 100% aligned. All assets delivered via Dropbox, usually 2–3 weeks post-shoot. Optimized for every platform and ready to post

portfolio

Feel for yourself

Achterhoek Tourism - 'My Home'

Achterhoek Tourism - run / bike

Trans Madeira

Trusted by

client words

Results that speak for themselves

What it feels like to
be truly seen

"The campaign videos are unlike anything we have produced before. Goosebumps! You've surpassed all our expectations, we're touched every time we've watch them."

Herlinda ter Maat - Marketing, Achterhoek Tourism

"Working with Lars has been a huge satisfaction for us. We have received very high reach numbers and positive interactions from the videos produced, resulting directly in sales and new customers."

Kristian Skjød - CEO, Slettestrand Holiday Center

Hi, I'm Lars

Hi, I'm Lars

I'm a storyteller and visual creative with a big love for nature, adventure, the exploration of consciousness and the depths of the human experience.

Having pretty much grown up in the mountains, I feel at home in almost all conditions. My passion for action sports taught me to shoot dynamically, and a deep interest in people combined with the ability to put myself in anyone's shoes enables me to capture the moments and emotion no one else sees.


In the past 14 years of working with brands and creatives worldwide, one thing has become more clear than ever: I love to tell meaningful, human stories that connect, uplift and inspire.

I'm a storyteller and visual creative with a big love for nature, adventure, the exploration of consciousness and the depths of the human experience.

Having pretty much grown up in the mountains, I feel at home in almost all conditions. My passion for action sports taught me to shoot dynamically, and a deep interest in people combined with the ability to put myself in anyone's shoes enables me to capture the moments and emotion no one else sees.


In the past 14 years of working with brands and creatives worldwide, one thing has become more clear than ever: I love to tell meaningful, human stories that connect, uplift and inspire.

Portrait Lars Veenstra by Tom Bergman
Portrait Lars Veenstra by Tom Bergman
Portrait Lars Veenstra by Tom Bergman

take the next step

Let's make them feel it

Book a 30-minute discovery call. We'll explore your destination,

your audience, and what content would make the biggest impact.

Book a 30-minute discovery call. We'll explore your event, your audience, and what content would make the biggest impact.

investment

Content that matches your ambition

Content that matches
your ambition

Campaign packages range from €5.500 to €25,000+ depending on shoot days, locations, team requirements, and deliverable scope. Travel and accommodation arranged separately or as part of package.


  • Strategic & creative direction session

  • 2-5 day shoot on location (anywhere in the world)

  • Cinematic hero film (1–3 min) + social cuts

  • Premium campaign images

  • Full asset delivery in 4-6 weeks

© Lars Veenstra

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