Stappenbelt Bicycles

Stappenbelt Bicycles

Stappenbelt Bicycles

Brand campaign (Dutch)

Brand campaign (Dutch)

Brand campaign (Dutch)

Stappenbelt Apeldoorn brand film

I've had a long standing relationship with local bike specialist Stappenbelt, first as a teenager repairing bikes in the workshop, then as downhill athlete and ambassador before sitting down with them for a video project in 2022. So it was extra special when they reached out and we got to work on a year long project involving 4 portraits and a brand film. Combining 4 portraits into a brand film that spans all four seasons and multiple cycling disciplines is something I wanted to do for a long time, and I'm glad it all came together on this project.


Fun fact: the 30-second commercial cutdown also made it to a drive-in cinema.


Crew:

Shot & edited by Lars Veenstra

Assistants: Jasper de Vos, Paul Hylkema, Peter Dorenbos, Hanne van der Bielerd

Some stills from the film:

Some stills from the film:

Woman riding a Specialized ebike
Woman riding a Specialized ebike
Woman riding a Specialized ebike
Beautiful blue flower in grass
Beautiful blue flower in grass
Beautiful blue flower in grass
Two woman riding gravel bikes in the snow
Two woman riding gravel bikes in the snow
Two woman riding gravel bikes in the snow
Deer in the snow
Deer in the snow
Deer in the snow
Father and son taking a break from mountain biking
Father and son taking a break from mountain biking
Father and son taking a break from mountain biking
Father and son riding their mountain bikes
Father and son riding their mountain bikes
Father and son riding their mountain bikes
Specialized Tarmac
Specialized Tarmac
Specialized Tarmac
Drone shot of road cyclist
Drone shot of road cyclist
Drone shot of road cyclist

© Lars Veenstra 2024

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© Lars Veenstra 2024

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