I've had a long standing relationship with local bike specialist Stappenbelt, first as a teenager repairing bikes in the workshop, then as downhill athlete and ambassador before sitting down with them for a video project in 2022. So it was extra special when they reached out and we got to work on a year long project involving 4 portraits and a brand film. Combining 4 portraits into a brand film that spans all four seasons and multiple cycling disciplines is something I wanted to do for a long time, and I'm glad it all came together on this project.

Fun fact: the 30-second commercial cutdown also made it to a drive-in cinema.

Crew:

Directed, filmed & edited by Lars Veenstra

Assistants - Jasper de Vos, Paul Hylkema, Peter Dorenbos, Hanne van der Bielerd